Aeme Store
When Ana Márcia Massaud decided to leave her franchisee days of a women's clothing brand behind, she had new plans for her store, situated in Lourdes, one of the most charming districts of Belo Horizonte, Brazil: to turn the space into a multi-brand shop. We then helped her choose a new name for the boutique, Aeme Store, and created its visual identity. The logo should be strongly connected to the client and her outstanding personality, turning Ana Márcia into our main source of inspiration.

Besides the logo, we designed bags, boxes and business cards, which concept pieces we also show below.

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